Have you ever wonder why is social media being the number one thing that people cannot live without in the current society?
Did you also know that 85% of Singaporean spend average of at least 2 hours per day scrolling through their social persona daily while Facebook remains the top social media platform in the world currently? That’s insane !
In today’s fast paced world, Social Media have become a platform that connects you to the cyber world with a tap of your fingertip. It allows users to communicate online to share informations,ideas, contents, reviews and even personal messages conveniently to anyone.
It is no longer digital marketing without social media as compared to the past, where people communicate with each other through handwritten letters. The digital world has evolved remarkably fast that it becomes a massive platform for businesses, organisations and even entrepreneurs to tap on social media as their marketing tool to reach out to their target audience.
Because of today’s internet savvy audience.
It can potentially convert a potential lead to the targeted group of audience and their customer will eventually become loyal to the brand’s service or product at a very economical price without any third-party intervention. Not only that, it will symbolise an identification and recognition of a brand.
Social Media also helps in optimizing search engines and increase in the ranking of any company’s websites.
Your brand is your reputation !
What I had mentioned above are a few characteristics which are highly important for any business to realise the influence and power of social media dominating over inhabitants of our world today, both virtually and physically.
Let me share 3 reasons with you why i said so.
#1 Brand Awareness
Using Avinash Kaushik’s See-Think-Do-Care Business Framework, it allows marketers to comprehend that it is particularly essential for the target market to be exposed to the advertisement first at the “SEE” stage. It can be done through sharing at various social media platform like Instagram, Facebook or LinkedIn.
With entertaining and engaging content using both visuals and audios, this creates an opportunity for the business to create more exposure and awareness for their branding through social media to the users. With that, through repeated exposure of the advertisement allows consumers to “THINK” about the product and services offered, which will lead to an increase in brand awareness.
The reason for doing so is to make users ponder about the brand . With curiosity, they will start doing their own research.
Ultimately, what marketers wants is to get user’s personal information of certain habits in their database. It could be as simple as subscription to newsletter or making a purchase. Hence the “DO” stage starts to get important for customer to take action.
The final “CARE” stage where it is the most critical part where markets would like consumers to leave online feedback by sharing their experience and thoughts about the product or service. By doing so, not only allows businesses to have more referral but also able to increase the loyalty of the consumers. Besides, it is also a channel where they can improve their branding better by considering customer’s review through social media.
#2 Inbound Traffic
Marketers need to grasp every opportunity given when users are always on social media. If marketers do not market their brand well, the more likely they are going to lose the opportunity to reach out to consumers from their business, and the inbound traffic is limited to consumers.
To improve the traffic of the website, marketers have to come up with entertaining and creative posts or articles in social media. This will encourage readers to click on the website after being exposed to an engaging post.
Therefore, it is like a gateway for every business if marketers add their websites to their social media profile. It not only boost traffic across all channels but also market the business and branding to consumers.
#3 Brand Loyalty
With the ease of social media platform allows consumers to interact and express their thoughts about the brand conveniently.
One good example will be Glossier, whereby they showcase how their business marketers interact and build a community with customers by using social media such as Instagram and Facebook.
Not only that, it gives consumer feel that Glossier is always there for them when they needed help but are truthful as well in terms of using real people as their ambassador/reviews and not just celebrity or influencers.
In conclusion, with great content being created and posted via social media, it allows businesses to stay connected with their consumers through the community they have built. It depicts identity for the company and by comprehending what the customers’ needs and not just wants are.Users will then naturally engage when they have exposed to a particular branding.
That’s a successful marketing ! Don’t you think so ?
Thats all for me for now. Do let me know your thoughts about what i have mention earlier down in the comment section below.
Have a great week ahead !